Digital content was developed to bring the rebranding of Land O’Lakes to life for customers in an engaging, authentic way. The result was an award-winning e-newsletter that better represented the core strategy. Later, baking and cooking blogs were developed to further build the brand.
Concepts and Copy: Liz Lacey-Gotz
Newsletter Design: Marketing Outfitters
“Liz is a gem. As in multi-faceted.”
―Margaret Schwartz, client at Land O’ Lakes, Inc.
Award-winning creative launched a new brand to separate a $13.5B transportation business from their produce sourcing business. Multiple executions, including new web site, print and digital brochure, trade show booth, print and digital advertising, brought the new brand to life.
Copy and Creative direction: Liz Lacey-Gotz
Interactive multi-media branding workshop, designed to help current and new employees understand the new brand strategy, increase their loyalty to the company, and understand the power their stewardship has on the brand and the learners they support.
Copy and Creative direction: Liz Lacey-Gotz
Design and Illustration: Bill Gotz
Video production: Bramble Films
Multimedia Presentation, Capella History and What we Make Videos
Integrated event communications to promote a sold-out weekend workshop with yoga guru Mirka Kraftsow. Creative included direct mail, postcard handouts, brochure, digital banner, and print ad.
Copy and Creative direction: Liz Lacey-Gotz
Design and Illustration: Bill Gotz
Print production: Lori Cheney
A blog in seven installments, There and Brack highlights the summer adventures of excellent friends, Sara and Liz, enjoying the wee and grand delights of Dublin and southern Ireland.
Copy: Liz
Logistics: Sara
